I worked with Alex over at Chicago Pet Video to create this logo. He wanted something "fun and cute" for his new venture.
As usual, my first step was to send him a group of sketches to get the conversation going. Right away he really liked #4 with a few tweaks.
The next step was to tighten up the drawing, bring it into Illustrator and then add some color.
Finished! Check out the logo on the Chicago Pet Video homepage!