Every few months Arcade Brewery (Chicago, IL) holds a "Public Brew" event. A cool concept in which they ask their fans to name a new beer and follow it up with a label design contest. The beer that was up for naming this time was an American Pale Ale brewed with honey and the name that won the popular vote was "Odyssey Hive".
I love the crazy awesome art that is on a lot of beer labels and felt compelled to give it a shot this time. Well, I have to say I'm pretty happy I tried because I won! That means sometime in June 2015 you will be able to drink a delicious collaboration beer from Arcade Brewery and Maplewood Brewery! Below is an outline of how the winning design was created:
As with most projects I started with some rough sketches.
After spending some time exploring bees, bears and honeycombs I didn't feel like I had a strong concept just yet. I started thinking more about the name and the meaning of the individual words. There were a couple directions I was interested in exploring; 2001: Space Odyssey or Homer's Odyssey. I'm definitely more interested in the Sci-Fi realm so I started checking out some of the imagery from the film.
I love the trippy image of the "starchild" and different ships. I had a flash of a bee floating in space watching a honeycomb planet in the distance. I went back to the drawing table and this came out:
I was pretty excited by this concept and showed it to some peers who gave me a thumbs up and some good advice about adjusting the composition slightly. Here is the final drawing that I scanned and painted in Photoshop. Check out my process video below as well to see more!
The final design:
Look for Odyssey Hive at your favorite Chicagoland craft beer store soon!