Grassroots Cannabis Strain Logos

Following the Grassroots brand relaunch in summer 2022, regional sales and marketing teams needed a fresh way to promote new product drops. I created a suite of illustrated strain logos to generate buzz around Grassroots' constantly evolving genetics library. To capture each strain’s unique character, I collaborated closely with the grow team, sales, and marketing leads, digging into lineage, flavor, and aroma to inspire distinctive visual interpretations. This artwork not only elevated brand recognition but was used across a variety of marketing touchpoints, as shown below.